SuperLex Motorsports Identity

SuperLex 26 Branding & Logo Design

 

Alexis “SuperLex” Olivera is a young up and coming racer competing in the Mini GP Series. While she’s currently continuing to progress in her career, Alexis and her father Kris approached me to created and revamp her new visual identity. This included multiple variations for Logo designs and Apparel with more identity designs to come in the future! The main goals with this project were to revitalize her previous cookie cutter logo with an updated and more modern approach. Considering she competes in an adult male dominated sport, we needed her identity to be mean enough to stand its ground against the competition while still having a slight feminine characteristic. We present to you the official SuperLex Identity!

 
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